As you know, I like to explore the various avenues of Internet promotion and advertising.

For some time, people have been honking on about using social networking sites to promote yourself.

I've had a go with MySpace and a couple of others, but found it very tedious and annoying; and I don't like tedious and annoying things AT ALL. I also didn't see any immediate return from the efforts invested and could tell that this was going to a long slog kind of a deal.

However, I found something that works for me in the social networking department.

John Lessnau writes: Three or four years ago a massive link trading campaign could get your site to the top of the Search Engine Rankings (SERPs). However, things are changing quickly concerning reciprocal links. Companies like LinkAdage are receiving increased reports that reciprocal links are becoming a less effective part of SEO. In fact, it now seems sites that go overboard with reciprocal link campaigns are getting penalized in the SERPs by having most of their reciprocal links completely ignored by the search engines.

JVs or Joint Ventures are THE way forward to success in business. But how do you get started with JVs? How can someone who doesn't know ANYONE yet break into the secret circles of JV marketing and learn to make these valuable connections ANYWHERE?

Silvia writes: Heyho, and I'm fresh from the first "Dragon's Den Party"! How GOOD is that!
With any second series, you get a bit scared that it might have gone downhill or wasn't as good as you remembered it to be - but I'm happy to report that it was, completely :-) We had four featured victims in the Dragon's Den as always and another half a dozen, of whose dismemberment we were only given brief glimpses and bloody highlights :-)

Silvia Hartmann writes: Trying to fight Google or be cleverer somehow is pointless, destructive and the wrong attitude. Learn to LOVE Google and work WITH IT instead - and it will send you streams upon streams of people. It's as easy as pie if you follow these straightforward instructions.