Search engine optimization? Marketing with social networks and blogging? "Driving insane amounts of traffic to your website"? LOL ...

There is a lot of s*** about on these topics on the web, but I found someone who I like and who knows what they're talking about - The SEO Blog.

John Lessnau writes: Three or four years ago a massive link trading campaign could get your site to the top of the Search Engine Rankings (SERPs). However, things are changing quickly concerning reciprocal links. Companies like LinkAdage are receiving increased reports that reciprocal links are becoming a less effective part of SEO. In fact, it now seems sites that go overboard with reciprocal link campaigns are getting penalized in the SERPs by having most of their reciprocal links completely ignored by the search engines.

Courtney Heard writes: We have a running joke in our office that one day we