"The greatest fountain of wealth is between your ears." Brian Tracy
"The Psychology of Achievement was the first personal development product I ever bought. I can honestly say it changed my life. If you're new to PD, this might be a good product to consider to get started with. I recommend it most fondly." SFX, Site Owner, MindMillion.com
Empire State Building - Good Advice On Writing Adcopy That Sizzles!
Talk comes to writing advertisements, as it does. And some members of the list are tying themselves into ever decreasing knots of pain with all the marketing books and good "advice" on how to "construct" a sales page, to the degree that NOTHING WAS BEING ACCOMPLISHED AT ALL any longer.
After weeks of revisions, toing and froing, hacking, cutting, pasting, deleting, stitching, stretching, messing with this and that and everything, there was NO LIFE LEFT in their sales pages, in their writing WHATSOEVER!
That's when I wrote the following to the list because I couldn't stand it anymore!
I can't write, I can't copy write, I have to learn more, it's too difficult, I'm not that kind of guy, my product doesn't lend itself to pitching it hard, I'm no salesman, I'm too aristocratic/pretty/intelligent/creative/temperamental/frail/etc to sell HARD ...
Make a list, take your pick, get tapping all the way through each and every one.
That is a better use of five or six afternoons than to brood endlessly over the same sales page whilst STILL being completely reversed!
No. 2 is STATE, STATE, STATE and then, for good measure, STATE.
Empire state building, if you will.
YOU CAN'T WRITE SPARKLING POWERFUL COPY whilst you are in a weasel state of misery and dusty depression!
In a weasel state, ONLY weasly copy can and will be written.
That's absolutely ELEMENTARY and FOUNDATIONAL.
You need to be TOTALLY EXCITED ABOUT THE PRODUCT at all times whilst writing ad copy for it.
Make yourself a base line to get into that STATE you need to write FROM.
WHY did you make this product? WHAT EXCITES YOU about it? WHAT will it do, HOW will it make a HUGE difference - if ONLY people knew EXACTLY what it was?
Get up from your chair. Start talking OUT LOUD into the room. MOVE. Start SHOUTING about the product.
GET ENGAGED. GET ANGRY. GET ENTHUSIASTIC.
COME TO LIFE!!!!!!!!
THAT'S when you magically and spontaneously come up with the KILLER SLOGANS and the magic words that make your product SELL!
No. 3 is WRITE LOTS AND LOTS AND LOTS!
Write slogans. Write jingles. Write quotes. Write fake testimonials from DELIGHTED end users to get your head around the benefits.
Write benefits lists.
Then write more benefits lists.
Sing and dance and shout some more and LISTEN TO YOURSELF!
Get in your bathroom, lock the door and give sales presentations.
Explain your product to a single empty chair, on an imaginary radio show, in the Dragon's Den, to a stranger in the street, on a market stall.
TALK OUT ALOUD ABOUT IT.
Imagine there was an enthusiastic audience ready to listen, cheering, encouraging you to tell them MORE about this product!
Don't do this just once - do it a DOZEN TIMES OR MORE and until YOU CAN FEEL that you are getting the hang of it in YOUR HEAD and in YOUR STATE - this is a PRACTICE MATTER!
And finally ...
PUT AWAY THOSE DREARY BOOKS ON MARKETING!!!!
REAL MARKETING COMES FROM THE HEART AND SOUL!!!
IT COMES FROM A PERSON WHO IS TOTALLY EXCITED ABOUT THE PRODUCT!!!!
Excitement jumps across like electric lightning and CATALYSES the excitement in the audience - that is THE ONLY WAY to sell!
The Rich & Healthy Witch: The Essential Survival Guide for Magical PeopleThe Essential Survival Guide For Magical People, The Rich & Healthy Witch is a powerful book, packed full of wisdom and practical advice for people who are "other than" - other than the other kids at school, other than the other members of their families, ...
"The greatest fountain of wealth is between your ears." Brian Tracy
The Rich & Healthy Witch: The Essential Survival Guide for Magical People
The Essential Survival Guide For Magical People, The Rich & Healthy Witch is a powerful book, packed full of wisdom and practical advice for people who are "other than" - other than the other kids at school, other than the other members of their families, ...
