On discovering that I was going to play an experiment in Internet Publishing and Marketing, Martin Curran wrote on the MM List: "Anyway, I don't doubt you'll learn a lot from your new marketing experiment, you're a gutsy lady, I just worry for your immortal soul :) !"

Is marketing evil? Read my response ...

Once a cherished project such as your first ebook or ecourse has been completed, we need to turn our attention to the marketing of your project. Here's where things sometimes turn somewhat difficult if the author and the marketeer are one and the same person, and here's where we have to be cautious and take the right steps in the right order, so we might stay on track. Here is the MOST IMPORTANT and FIRST STEP you need to take - before you even start marketing!

Silvia Hartmann writes: I'm currently assembling a hypnotherapy directory and this involves looking at a great many websites in rapid progression. There are a number of basic mistakes, or should I say omissions, that people make over and over again, so much so that we must say to ourselves, "This is a structure, this is natural to people who are doing their own marketing to be doing this."

Thinking about radio advertising? Starting small with a 30 second spot on a local radio station to reach a wider audience? Here are some great "do's" and "don'ts" about starting in radio advertising by BIG Mike McDaniel.

Look at this, my good friends and fellow entrepreneurs. This is an advertisement spam which just landed in my inbox (with the soft thwank of BS hitting the lawn from not too high a height). Who is fishing for fools here ...?